Three Questions To Ask Yourself Before Starting A Podcast

January 17, 2022

Indeed, podcasting has become so popular that more and more people want to jump into the podcasting bandwagon. Although podcasting seems easy to do, the truth is, it’s not for everybody.

Podcasting will take up a lot of your time even when you’re not speaking on the microphone. You have to conceptualize topics, talking points, and other podcast production concerns.

In my interview with one of my favorite podcasters, Mathew Passy, he and I agreed on the three questions to ask before starting a podcast. These three serve as a tip or guidance to anyone curious about podcasting.

1.  Why are you doing it?

It’s important to know your purpose in podcasting, this allows you to continuously build your passion into it. You have a reason to wake up in the morning, and you commit to creating what’s best for your show.

Know why you’re doing it and have a good reason for doing it. If podcasting doesn’t inspire you to get moving and develop the consistency to create content, it’s not for you.

Also, if you’re not getting the results that you want, you will easily get frustrated so always look back on why you are doing it.


2.  Who are you trying to reach?

Before you press on record, think about the audience that you want to reach. As much as you want tons of listeners for your podcast, if you don’t have a target audience, you’ll be overwhelmed with too many topics to choose from.

It’s always best to narrow down the focus of your podcast and talk about topics that you are familiar or an expert with. This helps you stand out and the impact you have on your audience is magnified.


3.  What do you want your listeners to do after?

Now that you have thought about your why and the audience you want to reach with podcasting, the last thing you need to think about is what do you want your listeners to do after they have listened to your podcast.

Do you want them to be inspired and make a difference in the world, do you want them to have a good laugh that they can share with friends, or do you want them to share what they learned from your podcast?

As Mathew mentioned, this one doesn’t always have to be a sale where your audience is compelled to buy something from you. It can be a simple subscribe, so they’ll know more about your podcast and the message you want to get across.

Before you start podcasting, have a plan. Think about these three things that set you in the right direction. Although this is not an easy process, dealing with these three questions beforehand makes you see the bigger picture of the podcasting world.

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